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Rimmel London x Cara Delevingne

Launching the new Rimmel London 'Live the London look' by evolving the use of their ambassadors and influencers to be more premium.
 

My role: Concepts & Art Direction

Agency: BETC London

Ink Me, Mad For Colour and Wonder Ombre range global key visuals, stills shot by Cass Bird and moving image by Thomas Klementsson.

 
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#INSTA range launch key visuals shot by Angelo Pennetta and were used across all platforms globally.

 
 

To amplify the range we created #INSTAselfie goals - a social campaign of bite-size tutorials by UK makeup influencers Portia Ferrari, Laura Potter and Chloe Miles.

 
 

MORE COMING SOON