Rimmel London x Cara Delevingne

Launching the new Rimmel London 'Live the London look' by evolving the use of their ambassadors and influencers to be more premium.

My role: Concepts & Art Direction

Agency: BETC London

#INSTA range launch key visuals shot by Angelo Pennetta and were used across all platforms globally.

We also created an influencer lead digital launch of short tutorials to achieve #instaselfie goals.

We also created various tactical digital assets with ambassadors to be used on live social platforms such as Snapchat and Insta Stories.


A special 4th of July wish from our girl @caradelevingne! ❤️🎆💙

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