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Rimmel London x Cara Delevingne + Rita Ora

Launching the new Rimmel London 'Live the London look' by evolving the use of their ambassadors and influencers to be more premium.
 

My role: Concepts & Art Direction

Agency: BETC London

#INSTA range launch key visuals shot by Angelo Pennetta with ambassador Cara Delevingne that were used across all platforms globally.

We also created an influencer lead digital launch of short tutorials to achieve #instaselfie goals.

Stay Matte Liquid Lip Colour launch key visuals shot by Felicity Ingram with Rita Ora that were used across all platforms globally.

We also created various tactical digital assets with ambassadors to be used on live social platforms such as Snapchat and Insta Stories.

 

A special 4th of July wish from our girl @caradelevingne! ❤️🎆💙

A post shared by Rimmel London US (@rimmellondonus) on

 

MORE COMING SOON