To create awareness and encourage people to break free from the big five banks we took five huge inflatable fat cats on tour around London for a day.

TSB 'Fat Cats'

Helping TSB define their challenger bank status by taking on the big five banks that control 85% of the market.

 

My role: Concept, Script & Art Direction

Agency: Joint London

To create awareness and encourage people to break free from the big five banks we took five huge inflatable fat cats on tour around London for a day.