Case Study:
But how do you start such a big campaign? Keep it simple, keep it social.
We teased our Taco Bell fans across the globe with hints of what might be coming and if they have the gift to see what we see.
Then BOOM on the next Taco Moon - 4th May 2021 - we went live and celebrated by giving the world a free taco.
London Eye, UK on the 4th May 2021
To keep the Taco Moon conversation going we started to encourage people to spot their own taco shapes with the bigger campaign idea of #ISeeATaco
Liverpool Street Station, London
St. Paul's Cathedral, London
Tennispalatsi in Helsinki.
To help people share the ones they see we created a range of #ISeeATaco social stickers they could search for on any platform.
