LUnless you live in Canada, you won’t know that. Shoppers Drugmart is like Boots. Similarly they have lots of subsidiary brands and in this case it’s a new animal toy brand - Amigo. Tasked with an online only launch we got to the place that lazy animals need a little help to get fit too.

In less than one month, we received over 7,000 organic entries to win a toy, over 5,000 Facebook Likes of the video and nearly 250,000 votes. Even world-renowned DJ DeadMau5 and his cat Professor Meowingtons pHd (yes, strong cat name) heard about it and played to win.

My role: Concept, Script, Art Direction & Design | Agency: DDB Toronto