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Shoppers Drugmart 'Amigo'

Lazy animals need a little help from their Amigos to get fit.

 

My role: Concept, Script, Art Direction & Design

Agency: DDB Toronto

 

In less than one month, we received over 7,000 entries to win a toy, over 5,000 Facebook Likes of the video and nearly 250,000 votes. Even world-renowned DJ DeadMau5 and his cat Professor Meowingtons pHd played to win.