In the four years I headed up Mastercard creatively for the UK & Europe this was the most simple and iconic idea a team shared with me.
Our logo literally showing how priceless is made from two great things coming together.
We made one for the Euros and then the ball kept rolling on lots more lovely executions.
My role: Creative Direction
Creative team: James Poole-Hobbs & Jeremy Little
Designer: Karl Cacchioli
Agency: McCann UK
