A new global platform for Bacardi that highlights their irrepressible spirit while also showcasing their incredible heritage.

My role: Concept, Art Direction, Copywriting of Campaign Tagline, TV Script, & Print headlines | Photography: The Wade Brothers | Director: Dante Ariola @ MJZ | Design: Louise Sloper | Agency: BETC London

Accolades: 4/5 David Reviews | Organic written feature in The New York Times