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Kettle Chips 'Real Seasonings' Greetings'

Real fans are real cray for the taste of Kettle Chips. So cray they’d want anything to taste like them. Hence we decided to give them what they really deserved for Christmas - a crisp pack that's actually a shaker full of their favourite crisp seasoning. Now even their Christmas dinner can taste exactly like their real favourite snack.

With a budget of just £15k we managed to make five of the world’s first 3D printed crisp packs and get 16,000 entries and 7 million views in 1 week. Really.

My role: Concept, Script, Art Direction, Design & Creative Direction

Agency: Joint London

Director: Debby Lewis-Harrison @ Dark Energy Films