Cow & Gate stands for happy babies but as any parent knows babies are unfortunately not always happy. However, there are some sounds that cheer them up so how could we use them to help? Introducing the first song scientifically proven to make babies happy. A chart no.1 when it launched and a viral sensation since. To date it is still shared daily on social and streamed in over 60 countries with now over 19 million organic streams . My best creation for the world, after my children, of course. The downside is watching Imogen Heap taking all the credit for the idea. LOL.

My role: Concept, Art Direction, Scripts & Creative Direction | Director: Michael J Ferns @ Pretzel Films | Agency: BETC London

Accolades: No. 1 in Children’s iTunes Music Charts | Ad Age, Editor Pick | Creativepool - Best Experiential & Best Composition | Organic whole written features in TIME and the New York Times | Ted Talk