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Taco Bell 'First UK Digi Store' Social & In Store

2021 is crunch time as Taco Bell starts to open more and more stores in the UK. But not just average stores, entire digital ones. To make some noise we created some fun social and in store bits to get tastebuds going.

My role: Concept Development & Creative Direction

Agency: McCann UK

 

Keeping in the theme of track and trace we created a more mouth watering version - track and taste - QR codes that link to our menu made from our yummy spicy sauce.

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We created GIFs. Lots of them to shout about the store on social.

 We also had a bit more fun and put what appeared to be an empty Taco Bell bag up for sale on Facebook Marketplace in areas of where the stores were opening. Whoever was daring enough to buy it then they were surprised to find the bag was actually filled with loads of taco goodies.

 
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