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Bacardi 'Untameable'

A new global platform for Bacardi that highlights their irrepressible spirit.

 

My role: Concept, Art Direction, Copywriting of Campaign Tagline, TV Script, & Print headlines

Agency: BETC London

The global TVC was shot by Dante Ariola while the outdoor was shot by the Wade Brothers who also created a behind the scenes film below to use online.

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 When the campaign launched in the UK we took over some top tube stations.

When the campaign launched in the UK we took over some top tube stations.

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