In the four years I headed up Mastercard creatively for the UK & Europe this was the most simple, staring you in the face smart, and hence iconic idea a team shared with me. Our logo showing how priceless moments are made from two great things coming together. It began as an press ad for England winning the Euros, and then the ball kept rolling on lots more lovely executions.

My role: Creative Direction | Creative team: James Poole-Hobbs & Jeremy Little | Designer: Karl Cacchioli | Agency: McCann UK