In the four years I headed up Mastercard creatively for the UK & Europe this was the most simple, staring you in the face smart, and hence iconic idea a team shared with me. Our logo showing how priceless moments are made from two great things coming together. It began as a press ad for England winning the Euros, and then the ball kept rolling on lots more lovely executions.

My role: Creative Direction | Creative team: James Poole-Hobbs & Jeremy Little | Designer: Karl Cacchioli | Agency: McCann UK

Accolades: Eurobest Gold | Eurobest Silver | Press Ads of Year, Campaign UK