Using a musical classic we showed that when babies are happy on the inside, they're happy on the outside.

My role: Concept, Art Direction & Script | Director: Lucy Blakstad @ Another Film |. Photographer: Kerry Harrison | Agency: BETC London

Accolade: 4/5 David Reviews

When little ones are happy on the inside they're happy on the outside, and it shows. We brought to life the classic nursery rhyme 'If You're Happy And You Know It' with parents and children doing their own versions. Creative team: Ciara O'Meara & James Briggs Creative Directors: Dave Hobbs & Rich Stoney Agency: BETC London

We adapted the iconic song and did half page ads that ran in sets of four talking to the product benefits.