SEKONDA is a loved British watch brand but with dawn of smartphones younger audiences we’re not aware of them. We needed to make the brand more modern, enticing and give it a stronger point of view as they also expand into more wearable tech like their NEW smart rings.

The category focuses on status symbols and reaching the end goal by buying yourself a watch as a reward but in fact there is much more joy to be had in the journey and with others.

With the pitch winning idea of - any. second. now.

SEKONDA proves we see the potential in every ‘second’. After all, it’s what our name stands for. That feeling of what might happen, the anticipation, is 100 times more powerful than the outcome. The electric build up. The moment before the moment, where anything is possible and the best is yet to come.

My role: ECD, Creative Direction & Pitch Win | Creatives: Joanne Boyle, Hannah Talbut & Sam Mukherjee | Designer: Holly Powell | Agency: VCCP | Director & Photographer: Jack Kenyon @ At Trayler

Accolades: Campaign UK ‘Ad of the Day’ | The Drum ‘Ad of the Day’